Publications

Distributors have seen several substantial changes impact the industry the last few years including the rise of e-commerce, powerful sales enablement technologies (e.g., CRM, mobile points of sale), changing customer priorities, and increasing remote and online sales engagement among others. These changes have created a large opportunity for distributors to drive top and bottom-line growth by upgrading their go-to-market (GTM) strategy and approach, particularly their outside and inside sales forces.

Many distributors have invested in an expensive sales force, but it’s not optimized – and that puts senior management at risk. In this report on GTM strategy, read on to learn about our 3-step process for optimizing your salesforce and go-to-market strategy to unlock significant revenue growth and help improve customer satisfaction and experience for your most valuable customers.

Since Redwood Advisor’s last Wellness Report, US consumer interest in wellness has only grown, especially following the outbreak of Covid-19. Faced with a crisis and sweeping restrictions, many American consumers became more aware of and more responsible for their own health and wellbeing. Growing consumer interest has made the wellness industry larger than ever: Redwood Advisors estimates the US wellness industry is now worth $328 billion as of 2023.

Breaking the industry down into consumers’ top areas of concern, our 2023 Wellness Report offers market sizings and subsegment-specific insights for nutrition, physical health, emotional wellbeing, and sleep. Read on to learn about a post-pandemic gym rebound, the digital therapy revolution, online mattress vendors’ struggles, and more.

There are three key instances when having a best-in-class strategic plan for growth makes a huge, life-changing difference: 1) pre-transaction, so you get the best possible multiple; 2) post transaction, when you need to maximize ROI and profitable growth, and 3) a strategic reset, when you know you’re leaving a lot of opportunity on the table. The large-scale shift of healthcare from the hospital to the office, continued group consolidation, and increasingly consumer-driven healthcare offer growth-oriented, innovative physician groups real opportunities to deliver great patient care, significant growth, and substantial value creation. But the industry faces real challenges too with staffing shortages, wage pressures, increasingly expensive IT and technology investments, and regulatory requirements making it harder to thrive and grow.

In this playbook from Redwood Advisors, read insights and actionable to-dos on the most important, often overlooked opportunities for growth – and the key challenges and risks practices often overlook to the detriment of their long-term success. This playbook reflects learnings from dozens of projects and transactions as well as a number of key insights from expert partners including team members from Provident Healthcare Partners, CohnReznick, and Evolve Healthcare Marketing. For more information, reach out to john.a.nantz@rwadvisors.com.

At the start of 2023, there was a renewed sense of optimism in the air. The end of the public health emergency (PHE) for COVID-19 was on the horizon, and people were returning to a more normal way of life—and the doctor’s office. As patient volumes continue to see an uptick, the industry is also seeing growth in private equity investments. A permanent demand for services, aging and chronic disease populations, and fragmented markets make healthcare ripe for consolidation. Taking stock of the ever-changing dynamics of the marketplace, our researchers embarked on a study in Q4 2022 to learn how decision-makers have fared and what they anticipate for the future. Download the report to learn what we found.

On Jan. 21, 2020, media reports confirmed the first known coronavirus case in the United States. Nearly nine months later, there have been almost 7 million confirmed U.S. cases, 203,000 deaths and roughly 100 million tests performed, according to Johns Hopkins. Meanwhile, the virus has disrupted every facet of the economy, including — ironically enough — the business of healthcare: a recent U.S. Census survey found that 40 percent of Americans are delaying medical care during the pandemic. Even more, a Commonwealth Fund study found that outpatient volume dropped by 60 percent during some of the darkest days of the pandemic last spring. It was amidst this historical transition last summer that our researchers went into the field to measure how the pandemic was affecting key healthcare decisionmakers. Download the new report to learn what we found.

The Health and Wellness industry has become increasingly popular and important, both in the United States and around the globe, as conversations about wellness grow louder and capital flows into digital innovations (e.g., Fitbit, ClassPass). In Global Wellness Industry Outlook 2019, Redwood Advisors defines the global market for health and wellness, its major verticals (e.g., Nutrition, Health Clubs, Tech-Enabled) and identifies five key insights characterizing the space in 2018, including that traditional drivers (e.g., nutrition, health clubs) constitute the majority of the market and how driving engagement has become the biggest challenge for today’s non-traditional players.

Interviews

Joshua Baer, Founder, Capital Factory

Evan Baehr, Founder, Able Lending

Ellen Troxclair, District 8 Council Member, Austin City Council

Jason Chicola, Founder and CEO, Rev

Matt Beecher, CEO, Student Loan Genius

Brian Tochman, President and COO, Kasita

Jennifer Houlihan, Managing Dir., Austin Forum on Tech. & Society