We help B2B SaaS go-to-market teams accelerate top- and bottom-line growth by refining the organizational structures, core processes, and ways of working that drive commercial performance. From organizational design to enterprise-wide sales plays and customer retention programs, we help teams improve alignment, execution, and scalability.
Substantially improve your organization’s effectiveness by tightly aligning your company’s organizational structure, roles and responsibilities, core processes, etc. to your company’s strategy and top objectives
Design, deploy, or optimize an enterprise-wide, cross-functional sales play program including a well-defined core process, clear team-level roles & responsibilities, governance (e.g., monthly meetings), and performance management to accelerate growth of your key products with key customer segments across channels
Create a 3-5 year actionable strategic plan that identifies your company’s key growth opportunities (e.g., seat growth, product dev., product platform extensions), rigorously assesses them, estimates their potential bottom-line impact, and prioritizes the top 3-5 strategic opportunities your company should focus on to maximize profitable growth
Conduct research and diligence into potential markets to estimate market sizes, identify key segments, and gain key insights
Assess and optimize your pricing and packaging for key products to drive growth, improve deal velocity, and ensure alignment with customer value and buying behavior
Compile a detailed market report outlining and assessing your current market position (e.g., customer sentiment), customers, competitors, and market insights
Reorganize your GTM approach from the traditional focus on products, features, etc. to a best-in-class GTM architecture focused on use cases, solutions, industries, departments, etc. supported by a structured framework and governance model
Develop a robust, enterprise-wide retention plan and program to significantly reduce customer churn with dialed-in customer segmentation, churn risk assessments, and action-oriented teams & programs to reduce churn in real-time
I’ve had the privilege of partnering with John and Redwood Advisors on some of our most important strategy projects at Atlassian. What impressed me the most is how quickly he came up to speed on our industry and our growth opportunities. The quality of work was absolutely fantastic, and I appreciated the rigor and creativity John brought to the work. I look forward to working together on future projects.
John has a lot of experience to draw from both in terms of what will be impactful for an organization and how to adapt practices to fit a specific organization. This ends up saving a lot of time that might otherwise be spent reinventing the wheel and having to learn by trial and error. Instead you can go directly to a solution that’s effective with relatively low overhead within the organization. John's work is high leverage and high impact. Would recommend to any organization at any size.
I had the pleasure of hiring John to consult with me as I was building out the Operations Strategy team at Lyft. John helped develop a framework for managing a portfolio of strategic initiatives and advised on how best to communicate these initiatives across a growing organization. I was blown away by how quickly John understood Lyft's business. Within our first meeting he was making valuable recommendations that we ended up implementing. John is also extremely detail oriented and you know that he will deliver on time. I would welcome the opportunity to work with John again (and hope to soon!).
I worked with John and Redwood Advisors on a strategic, company-level initiative at Atlassian. John brought in a lot of energy, quickly achieving a nuanced understanding of the business and the opportunity landscape. His strategic perspective coupled with a high level of rigor and quality output was highly valuable. I especially appreciated John's eagerness to partner with and provide support to various team members. I look forward to working together in future projects.
John did an excellent job on two very different projects for us. He and his team were great to work with, highly responsive, and delivered on time. I would happily engage him again for additional work, and recommend him highly.