We help B2B SaaS companies accelerate top and bottom-line growth with key projects including: strategic planning, operational planning, buy-side M&A target identification, GTM design and excellence, and organizational design and excellence.
We help B2B SaaS companies accelerate top and bottom-line growth with key projects including: strategic planning, operational planning, buy-side M&A target identification, GTM design and excellence, and organizational design and excellence.
Create a 3-5 year actionable strategic plan that identifies your company’s key growth opportunities (e.g., seat growth, product dev., product platform extensions), rigorously assesses them, estimates their potential bottom-line impact, and prioritizes the top 3-5 strategic opportunities your company should focus on to maximize profitable growth
Create actionable, operational one-year operating plans for top initiatives (e.g., product development) or teams including key objectives, KPIs, top milestones, RASCI stakeholders, timing, top actions, and resource needs
Identify the “universe” of potential acquisition targets within a target market(s), rigorously assess and prioritize potential targets, and lay-out an effective long-term M&A strategy aligned to your company’s overall strategy and objectives (e.g., seat growth, product expansion)
Optimize your sales and marketing organizations by crisply defining key customer segments & needs, GTM strategy (e.g., high-touch, low-touch), sales territories, channel strategy, sales workforce planning, etc. to better serve your customers and grow your top and bottom-line; develop thoughtful transition plans to move from your current to target future-state
Directly tie your high-level strategy to ongoing operational execution, align stakeholders, and clearly define success with a best-in-class Objectives & Key Results (OKR) system (e.g., thoughtful targets, tracking system, executive meeting plan & agendas), including prioritized objectives and impactful key results
Compile a detailed market report outlining and assessing your current market position (e.g., customer sentiment), customers, competitors, and market insights
I’ve had the privilege of partnering with John and Redwood Advisors on some of our most important strategy projects at Atlassian. What impressed me the most is how quickly he came up to speed on our industry and our growth opportunities. The quality of work was absolutely fantastic, and I appreciated the rigor and creativity John brought to the work. I look forward to working together on future projects.
John has a lot of experience to draw from both in terms of what will be impactful for an organization and how to adapt practices to fit a specific organization. This ends up saving a lot of time that might otherwise be spent reinventing the wheel and having to learn by trial and error. Instead you can go directly to a solution that’s effective with relatively low overhead within the organization. John's work is high leverage and high impact. Would recommend to any organization at any size.
I had the pleasure of hiring John to consult with me as I was building out the Operations Strategy team at Lyft. John helped develop a framework for managing a portfolio of strategic initiatives and advised on how best to communicate these initiatives across a growing organization. I was blown away by how quickly John understood Lyft's business. Within our first meeting he was making valuable recommendations that we ended up implementing. John is also extremely detail oriented and you know that he will deliver on time. I would welcome the opportunity to work with John again (and hope to soon!).
I worked with John and Redwood Advisors on a strategic, company-level initiative at Atlassian. John brought in a lot of energy, quickly achieving a nuanced understanding of the business and the opportunity landscape. His strategic perspective coupled with a high level of rigor and quality output was highly valuable. I especially appreciated John's eagerness to partner with and provide support to various team members. I look forward to working together in future projects.